BI Decision-Making with Imperfect Data It’s human nature. Individuals believe that data must be perfect in order to start making decisions. To get around this deeply engraved notion, business needs to shift focus from “I need the data to be 100% accurate if you want me to tell you xyz” to “my tolerance to data accuracy is x%. As long as I can see trends from the data that’s provided, I can start making informed decisions.” This is not related to blatantly wrong data. If your company is doing a $100 million in revenue per year, but your BI tool