Business Books That Expand Horizons

The world of software engineering is constantly evolving, and it’s important that you stay on top of the latest trends. Books about business can be useful for software engineers to understand their customers and companies.

Books about business can be useful for software engineers to understand their customers and companies.

Founders at Work

Founders at Work is a book that consists of interviews with founders of startups. It’s a collection of some of the most interesting conversations ever recorded and gives you an inside look into what it takes to start a company, grow it and bring it to life.

In this book you’ll read about:

  • How entrepreneurs think about building something new (and why they choose certain paths)
  • The challenges they face when developing their ideas into products or services that people clamor for

Startup Life

Startup Life is a book about the ups and downs of startup life. It’s written by two people who have been through the startup process, so it offers some insight on their experiences as well as their advice for others who may be interested in starting their own companies.

The book provides an honest look at what it means to run a business, how it can affect your family life, and what challenges you will face along the way (and how you can overcome them). It also includes tips for avoiding common mistakes made by new entrepreneurs; this could be useful if you’re planning on starting up your own company in the future.

Crossing the Chasm

Crossing the Chasm is a book about how to sell a new product to an established market. The author explains that there are three different types of markets:

  • Emerging markets — These are places where demand is growing quickly, but it has not yet reached critical mass. For example, China and India are emerging markets because their economies are growing quickly but are not yet large enough for companies to invest in developing new products for them.
  • Existing markets — These are places where demand is stable and predictable; therefore, companies can rely on them being profitable forevermore. Examples include the U.S., Europe and Japan.
  • Established markets — These are places where demand is declining, but it has not yet reached the point where companies can no longer profit from them. An example of this is Japan, which has been experiencing a long-term decline in population due to an aging population

The Lean Startup

The Lean Startup is a book about how to build a successful startup. The book is based on the idea that startups are inherently uncertain, so you have to learn how to deal with it and make sure your company can thrive in those circumstances.

Ries’s thesis is that all companies should be built as fast, cheap and small experiments that test their ideas quickly before they’re launched into production (or “marketed”). This is known as “lean” thinking, because it emphasizes building things quickly without wasting resources trying out lots of different ideas until one works well enough for mass-market sales.

Innovation and Entrepreneurship

Peter F Drucker’s book, Innovation and Entrepreneurship, is a great read for anyone who wants to learn how to run their own business. It’s not just about technology, though — it covers all sorts of topics that can help you grow your company and make it successful.

Drucker outlines four key principles that he believes every successful entrepreneur should follow:

  • Start with an idea; then create a plan; then implement the plan.
  • Don’t be afraid of failure; learn from it and move on quickly so that you don’t waste time or money trying something that doesn’t work out well.
  • Work hard but don’t work too hard. If possible try taking some time off yourself once every month so as not to burn out before achieving success.
  • The last principle is perhaps the most important one. You have to keep your eye on the prize, but don’t forget why you started in the first place. It’s easy to get caught up in all of the details that come with running a company — hiring people, advertising, marketing and selling at least one product/service or service — that you lose sight of what it was that got you excited about starting an enterprise in the first place.


As an engineer, it’s important to understand the business side of technology. A book like Startup Life can help you learn more about how startups work and what makes them succeed or fail, while books like Crossing the Chasm or Innovation and Entrepreneurship will give you a better understanding of innovation in general and how companies should adapt to new technologies on their way up


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