Practical Tips for a Big Impact Before I begin, I want to let you know that every person gets excited about their company and wants to spread the word as quickly as possible. Unfortunately there’s no cheating with this and you just have to put the work in. Well there is “a way to cheat,” but the risks far outweigh the rewards. Advertising is a strategic guessing game unfortunately. Sometimes it works, sometimes it doesn’t. My Background I normally work closely with a company (usually a vendor) and will split my time between organic and paid advertisement (ads). I work