Articles

In conversations with executives across industries, AI dominates the discussion. Everyone seems to have an AI pilot project or a bold claim in their investor presentations. Yet behind the scenes, a troubling pattern emerges: few companies are making the deep, systemic changes needed to truly compete in an AI-driven world. The strategic opportunity of AI is immense, but most businesses are still dabbling rather than transforming. This gap between AI awareness and meaningful deployment could define the rise and fall of companies in the coming decade. The Hype vs. Reality: Pilots Everywhere, Impact Elusive Recent research paints a stark picture

Google’s Search Generative Experience (SGE), an AI-powered summary at the top of search results, is redefining how users interact with search results. Early evidence shows that when Google’s AI Overview appears, fewer users click through to websites, impacting both organic and paid search traffic. This time, we’ll examine recent data on SGE’s impact on click-through rates (CTR) across different query types and industries, and how marketers are responding. Organic Search CTR Hits Historic Lows For years, the top organic listing on Google enjoyed a hefty share of clicks (historically around 25–30% CTR for the #1 result). Today, that paradigm is

I’ll admit, as a long-time engineer, I was both excited and skeptical when I first tried the new Codex agent. The idea of coding withoutmy trusty IDE, which just happens to be JetBrains most of the time, felt like stepping into the unknown. Fast forward a few months, and here’s a personal confession: I’ve practically stopped using my code editor for most tasks. Instead of manually writing code, I now spend my time writing specs and conversations with Codex, and the results have been nothing short of game-changing. Not long ago, a typical morning would involve firing up JetBrains, checking

OpenAI Codex has evolved from an AI code assistant into a full-fledged autonomous coding agent, ushering in a development paradigm that may not even require a traditional IDE. Early AI pair programmers like GitHub Copilot worked within editors, offering autocomplete suggestions. By contrast, the latest Codex agent operates beyondthe IDE, tackling coding tasks independently in the cloud. We’ve entered an era where you describe the feature or fix, and the AI writes, tests, and even commits the code for you. The Evolution of Codex: From Autocomplete to Autonomous Agent When OpenAI first introduced Codex in 2021, it was the model

Traditional search marketing has long revolved around driving clicks from search engine results pages (SERPs) to a company’s website. However, search behavior is undergoing a dramatic shift. Today, roughly 60% of searches end without the user clicking through to any other site . In other words, a majority of searchers now get their answers directly on the Google or Bing results page itself. This trend of “zero-click” searches has been steadily growing and is now accelerating thanks to the introduction of generative AI into search results. Example of Google’s AI-powered Search Generative Experience (SGE) providing an instant answer at the

Artificial intelligence is transforming work at an unprecedented pace, but humans remain essential in the loop. Traditionally, “human-in-the-loop” (HITL) approaches have inserted human judgment into AI workflows to correct errors, improve accuracy, and uphold ethics. This improves model performance over time, yet a new paradigm is emerging. HITL 2.0 extends the feedback loop to improve people as well as the AI. Forward-looking organizations are aligning AI systems with employee development, so that as humans train models, the process also upskills and empowers those humans. This dual-loop design is becoming crucial for boosting productivity and engagement. As one expert notes, business

Google’s Gemini 2.5 Pro has rapidly emerged as the top-performing large language model for software development tasks, especially in web development. Released in early 2025 as Google’s most advanced multimodal AI, Gemini 2.5 Pro leads key benchmarks by significant margins. It debuted at #1 on the LMArena human-preference leaderboard and now ranks #1 on the WebDev Arena , which specifically measures how well models build functional, aesthetically pleasing web applications. In practice, Gemini 2.5 Pro has demonstrated state-of-the-art coding abilities, combining strong reasoning with code generation, and excels on common coding, math, and science benchmarks. For example, it outperforms OpenAI’s and Anthropic’s latest models on many

The rise of AI in customer service has led to bold predictions about fully automated call centers, yet human agents remain as essential as ever in enterprise call centers. In fact, the industry is growing: roughly 2.86 million people work in U.S. contact centers today, and many companies are increasing (not cutting) their customer support staff. Recent surveys show 69% of contact center leaders expect to hire more agents in the next year , and 73% plan to boost call center budgets in that timeframe. Far from making humans obsolete, AI is being integrated as a powerful augmentation tool. Since

Today’s AI assistants have already changed how we gather information. Think of how quickly a tool like ChatGPT or Gemini can synthesize a report. But a new breed of AI agent is emerging that promises to fundamentally reshape knowledge work, business intelligence, and decision-making. These continuous agents won’t just wait for our questions; they’ll persistently work across sessions, proactively reach out with insights, and even collaborate with other AI agents on our behalf. For organizations, this shift could mean turning software from a passive tool into an active partner in decision support. The stakes are high: companies that harness these